Company_
Eighteen years of operations, turned into software
Macro was not born selling technology. It was born operating — sales, collections, customer service and backoffice at scale, for the country's largest companies. The technology came from the need to operate better.
Journey_
01
Operation at scale
Sales, collections and CX campaigns operated for large enterprises.
02
In-house stack
Instead of disconnected tools, technology built to operate faster and safer.
03
Plataforma
The stack evolves into agentic operations software, available to clients.
04
Agentic AI
Macro executes complete agentic transformations — and prepares companies for AI-to-AI.
Mission_
Transform client operations into high-performance agentic operations.
Vision_
Connect the largest enterprises to the next generation of Customer Experience — from human to AI-to-AI.
Values_
01_Performance culture
02_Operational excellence
03_Enterprise focus
04_Technology born from execution
Leadership_
Who leads Macro
Full name
CEO
Full name
CTO
Full name
COO
Full name
CRO